1. Use a Visual Double Entendre
2. Color is Vitally Important
3. Avoid the Cliché
4. Make it Ownable
5. Custom/unknown fonts works
6. KISS (Keep it Simple Stupid) - go flat
7. Consider Proportion, Printing & Symmetry
8. Think About Negative Space
9. Instilling motion or activity in a logo
10. Know What it Means